Union Square Bus Brand Guide: Redesigning a New Bus Station + Map
Union Square Somerville, MA Bus Brand Guide - Bus Station and Map Redesign
Transportation/ Urban Planning/ Brand Guide
School of the Museum of Fine Arts, 2016
Union Square is a very populated and dense area in Somerville, MA. It also is a bus hub, with 6 lines intersecting at the stop. Currently, there is no comprehensive bus map to navigate riders through the city or to show them when the bus is coming or where they can connect to different lines and modes. This redesign and brand guide lays out a new station, which is more welcoming, recognizable and accessible, a bus map, showing the where the lines go and intersection points, and a brand guideline for the MBTA to use if they were to move forward with the redesign.