What does your data say about you?
The Datalogue: An interactive exhibit about data privacy
Interaction Design / Branding / Graphic Design
Ellen Rose, Qixuan Wang
Wanted Design for NYCxDesign
MFA Products of Design
School of Visual Arts, 2018
Create a “punch card” for an interactive exhibit that records the participant’s responses each step of the way, and revealing information about them based on their responses.
A two-part “punch card”: first, a strip that records the participant’s responses through a hole or dash punch in the card the the participant carries around with them through each stage, second a “reveal” card that is given to them at the end that matches them with products at the exhibit based on their data from the hole punches.
The interaction is a four-part stationary machine which emulates the systems and unmasks the consequences behind data collection. Though data mining is an invisible procedure that occurs through countless digital channels, the exhibition transforms it into a visible, tangible process. The Datalogue aggregates participants’ data points through a series of four tactile interaction stations. At each station, guests are prompted to answer seemingly innocuous questions. Each of their answers is marked on a card that they receive upon entering the exhibit. After the guest completes the final interaction, it is revealed that each of their “arbitrary” responses translates into a surprisingly accurate assessment about their personality—such as level of extraversion or conscientiousness.
More on The Datalogue.
This was a collaborative effort between the 20 student class of 2019 in MFA Products of Design. The class split into different groups and as part of the branding team, our first mission was to create a brand, logo, and visual direction for the interactive exhibit. After designing the logo and creating a brand guide, we had to figure out how to best design a “punch card” that users would use throughout the interaction, that would reveal something about their data after a series of questions and be a design asset they would want to take home with them. Additionally, because there were student workers who were punching each card at each station, the card needed to be easy for the puncher to understand and properly punch the data.
As one of the three on the branding team, I led the development and execution of the graphic design. This included designing and compiling the brand guidelines, assisting with refining the logo, selecting typography and color palettes and was responsible for designing The Datalogue punch card.