Antya Waegemann - Designer and Creative Strategist

Voices of Red Hook

redhookim.001.jpg



What if community concerns could be voiced through augmented reality?

Project

Voice of Red Hook: An Augmented Reality Project

Type

Interaction Design / Augmented Reality / Strategy / Design Research/ App

Team

Evie Cheung, Eugenia Ramos, Xuan Wang, Kevin Cook

Context

MFA Products of Design
School of Visual Arts, 2018

My Role

Strategist, researcher, branding and pitch design.

Challenge

How might we address climate change and other Red Hook community concerns in a way that makes people interact, care and stay involved?

Current Landscape

The current community in Red Hook has concerns about climate change after Hurricane Sandy, however, they have other more pressing concerns as well like safety, affordability and education in the area. Many residents feel as though their concerns aren’t heard and they don’t have anytime to turn to who they believe will listen or actually do something.

Outcome

Voices of Red Hook is a community mural that is paired with augmented reality to tell stories of various concerns within the neighborhood and that also functions as a feedback mechanism that can be used to address community issues at public meetings and forums.

 
redhookim.003.jpg
redhookim.002.jpg
vrh.001.jpeg
VoicesofRedHook (1).045.jpeg
 



Design Research

This project began investigating how to address climate change in the Brooklyn neighborhood of Red Hook. The team conducted secondary research into the effects of Hurricane Sandy and began prototyping an augmented reality experience that would help people become more aware of probable flooding and climate concerns that will occur in Red Hook, so that they could make a decision about how to best prepare for the damage. The team went to Red Hook and interviewed various residents on the concept, to test the prototype and to learn about the neighborhood concerns and who they would want the project to form partnerships with for the project.

Methods

User Interviews
Brainstorming Sessions
Social Listening
Crazy Eights
Prototyping
User Testing

Insights

After interviewing various residents of Red Hook it became clear that most were aware of climate change and the damage that may occur in their neighborhood but that they had far too many pressing issues to deal with before thinking about climate change. One interviewee talked about how she was stopped by police walking to school multiple times because of her race, and that she didn’t feel safe. Another resident talked about how hard it was to pay rent as the neighborhood was becoming more gentrified and many talked about the difficulty expressing concerns to any city officials. From these interviews the team reshaped the product from a climate change awareness tool, to instead, a community feedback mechanism that would allow residents to share concerns and stories and then present them to local officials for action.

 
VoicesofRedHook.001.jpeg
VoicesofRedHook.028.jpeg
VoicesofRedHook (1).033.jpeg