InVision
Improving the onboarding, education and growth for Freehand.
Seeing Freehand’s Value
Freehand, InVision’s white boarding tool had many features and value that new users and existing users often weren’t aware of. The new onboarding design brought in contextual design so user’s could preview the value of the platform and understand the features available to them.
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Freehand needed to increase their growth from new users and retain existing users by better showcasing the value of the platform. Through research we learned that users often wanted features that the platformed offered but that they were unable to discover on their own.
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We created contextual onboarding. This is when a user clicks through the onboarding process but sees and builds what they’re creating in real time and with educational instructions highlighting their choices and the value of the features available.
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As the lead designer in this initiative, I worked with the growth PM and Analytics team to brainstorm and iterate on the best design opportunities.
